One of the key elements in branding your business or blog is utilizing images that sell your services and products through storytelling.
Creative photographers achieve this by designing “scenes” styled with specific props, brand colors, textures, and sometimes, a human element, to create a unique glimpse into your brand experience. Essentially, these captured “scenes” tell the story of who you are and what you’re all about without using words.
You might be thinking, what the heck is this chick talking about? I can’t just google an image or find a pretty picture on Pinterest and use it on my website?
Sure you can!
But unless you want to risk getting hit with a fine of hundreds or thousands of dollars, never, ever use any images you find on the internet without first making sure they are at least royalty free or licensed for reuse. You must ALWAYS be aware of the images you and your team are choosing and where they are coming from.
Keep in mind that images easily found through an online search or even on a stock photo website will be found elsewhere on the internet. They are not custom or exclusive, and loads of other businesses are doing the exact same thing you are with the exact same images.
Building a successful brand can take a lot of time, money, and effort. You don’t want to waste it all by using images that might confuse your target market, or accidentally send them elsewhere.
Your business is an extension of who you are. You want to represent yourself in a way that is clear, professional, and unique! You can’t just TELL your clients & customers how amazing you are – you have to show them!
Aside from using custom stock photos on your website and blog, there are many ways you can use them:
- Social media
- E-mail marketing
- Guest blog posts
- Online bios
- Media kits
- Printed marketing projects
And how awesome would it be to have your own personal library of images created solely for your brand?!
No more wasting hours searching for the right image for a project or post. You could have your own library of styled images that already compliment your brand ready for immediate use.
So now that you know what they are and how to use them, are you ready to up your branding game, create a more professional image, and help build client trust with your own custom styled stock photos?
CLICK HERE to check out my affordable packages and monthly options for fresh custom mages sent to you automatically every month!
Let’s do this, babe! Can’t wait to connect with you.